Canadian Home Decor Retailer Sees 160k Increase in Organic Ecommerce Revenue
The Challenge
A Canadian home decor and interiors retailer — with a physical showroom and a growing online store — partnered with us to strengthen both sides of the business: driving local foot traffic to the showroom while scaling ecommerce revenue through organic search. The site had a wide product catalogue, but collection pages, product pages, and blog content weren't fully optimized to capture demand, and local visibility hadn't kept pace with the brand's growth.
The goal was to grow qualified organic traffic, improve rankings across key collection and product pages, and turn that visibility into measurable ecommerce revenue and local engagement.
What We Did
Conducted a comprehensive website and technical SEO audit
Optimized local search presence and Google Business Profile
Restructured and optimized key collection pages for target search terms
Optimized individual product pages for search intent and conversion
Built out an ongoing blog content strategy, including writing and publishing
Completed a baseline SEO review and competitive analysis
Monitored performance monthly and refined the strategy based on results
Results After 12 Months
Compared to the same period the previous year, the campaign delivered measurable improvements across organic visibility, ecommerce performance, and site engagement.
32% increase in organic search revenue ($498,734 → $658,519 over a 90-day period)
107% increase in ranking keywords (from roughly 2,900 to over 6,000 over 24 months)
57% increase in organic engaged sessions (17,485 → 27,434 over a 90-day period)
53% improvement in average search position (22.6 → 10.6 over a 3-month period)
25% increase in total search impressions (491K → 615K over a 3-month period)
62% increase in organic search engagement events, reflecting deeper on-site interaction with collection and product pages
These improvements helped the retailer capture more qualified organic traffic to product and collection pages, extend visibility across a much wider set of search terms, and convert that visibility into meaningful ecommerce revenue growth — all while maintaining strong engagement metrics site-wide (total engaged sessions were up 58% year-over-year).
Client Testimonial
“We've been working with Searchlight for over a year now, and I honestly can't say enough good things about them! From the very beginning, their team has been professional, proactive, and incredibly knowledgeable when it comes to SEO. They helped us properly set up and optimize our Google account, fine-tune our online presence, and consistently optimize our website with on-brand content. The difference in our visibility on Google has been night and day — we’re now ranking higher, attracting more of the right traffic, and best of all… our sales have seen a noticeable boost! What really sets them apart is how easy they are to work with. They're responsive, transparent, and always happy to explain the “why” behind what they're doing. It truly feels like they’re invested in our success. If you’re on the fence about getting help with your SEO or online presence — don’t wait. Give Searchlight a call. You’ll be glad you did!”
Key Takeaway
Growing an ecommerce and local business through organic search requires a coordinated strategy — not just adding products to a website. By combining technical SEO, collection and product page optimization, ongoing content, and local search management, we helped this retailer turn organic search into a stronger, more sustainable source of qualified traffic, engagement, and revenue.
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