Local Furniture Store Sees 197% Increase in Organic Ecommerce Revenue
The Challenge
An established furniture and appliance retailer in British Columbia partnered with Searchlight to grow the ecommerce side of their business while continuing to serve their local community. While the website offered an extensive product catalogue, there were opportunities to improve organic visibility, strengthen key collection pages, and attract more qualified shoppers through search.
The goal was to increase online traffic, improve rankings for high-value product categories, and drive more ecommerce purchases through a long-term SEO strategy.
What We Did
Conducted a comprehensive website audit
Optimized and managed the Google Business Profile with regular posts
Developed an ongoing blog strategy, including content writing and publishing
Completed a baseline SEO review and competitive analysis
Prioritized high-value collection pages and completed monthly on-page SEO optimizations
Monitored performance and refined the SEO strategy based on results and emerging opportunities
Results After 12 Months
Compared to the same three-month period the previous year, the campaign delivered measurable improvements across organic visibility, e-commerce performance, and local search.
197% increase in organic revenue
75% increase in first-page ranking keywords (621 → 1,088)
29% increase in organic sessions to collection pages
34% increase in Google Business Profile views
These improvements helped increase visibility across high-value product categories, attract more qualified shoppers, and generate meaningful growth in online revenue.
Key Takeaway
Growing an ecommerce store requires more than simply adding products to a website. By combining technical SEO, strategic collection page optimization, content marketing, and local SEO, we helped transform organic search into a stronger source of qualified traffic, online purchases, and long-term revenue growth.
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