You’ll be receiving an email shortly with instructions on how to provide access to your website, analytics and Google profiles.

Depending on your services, this could include:

• Google Analytics

• Google Search Console

• Google Business Profile

• Google Ads

• Google Tag Manager

• Google Merchant Centre

If you don’t have these set up, no problem! We’ll get anything that is needed created for you.

If you have any issues providing access, we can help troubleshoot on your Kickoff Call.

Based on your service, we’ll be sending over some onboarding questionnaires that ask detailed questions about various aspects of your business and website. This will provide us with the information we need to ensure our services target your unique audience, and help to meet your business goals.

Whether you’re doing a one-time project or receiving ongoing support, our team will then begin your services.

SEO success is measured in a variety of ways, in three main buckets:

1. Off-Site Metrics (rankings, impressions, click-through rate, Google Business Profile visibility etc.)

2. On-Site Metrics (users, new vs returning users, time on site, engagement rate, etc.)

3. Conversions, Revenue & Leads (purchases, revenue, newsletter sign-ups,. Contact form submissions, and more)

This allows us to look at success holistically, as well as assess which levers need to be adjusted to drive the ultimate goal of growing your business!

Being #1 can be impactful, but it’s not the only way to measure success - plus, with every search result being customized to each user, being #1 can change moment by moment from person to person.

SEO helps attract qualified, targeted users to your site long-term, without having to pay per click or per post. While ongoing SEO support is recommended and will improve your outcomes, even a one-time investment in SEO can help you grow your site traffic passively, allowing you to save money and time.

Absolutely! Here is a link to a blog post where we break down SEO terminology. We want to make sure you always feel informed and in-the-loop on the work I'm doing - there's no such thing as a silly question, so always feel free to ask!

This is a really unsatisfying "How long is a piece of string" answer - it depends.

If you have a smaller target audience with limited competition (local service providers, niche products, etc.) or a well established site, you can see results in a matter of weeks. If you're in a highly competitive industry it can sometimes take months and the support of ongoing SEO services, content strategy & link building to see results.

You should be able to quickly see an improvement in your brand's search result, and by identifying the right keywords for your site, we can track, monitor & optimize for target key phrases over time as a part of our ongoing SEO support.

Absolutely not! Our team works to take as much off your plate as possible, and will check in for approvals that, depending on scope, should take no more than 10-30 minutes to review and approve. Our kick-off call is around 15-30 minutes long, so for a standard one-time optimization, our goal is to take less than 2 hours of your time in total.

We try to make everything as simple and straightforward as possible - meaning you have less to worry about, instead of another item added to your to-do list!

It can be intimidating to trust someone with your website - I'm sure you've seen lots of big promises and not a lot of results from other service providers in the past.

Our team collectively has decades of experience helping over 650 businesses achieve their SEO goals, using exclusively white-hat, high-quality, transparent strategies that have withstood algorithm updates, competition, and a changing business landscape. No spammy backlinks or keyword stuffing here! It is our priority to make sure you feel informed every step of the way, and I'm always happy to answer any questions you may have. By checking in at multiple points throughout your service, we can quickly flag any adjustments that should be made, and ensure that you're happy with the changes being made to your site.