Are you spending money on ads, social media, and branding—but your website still isn’t converting? You might be missing some key principles that make a website effective! In this video, I share the five foundational principles I use when reviewing and optimizing websites to ensure they are clear, conversion-focused, and user-friendly. Whether you're a business owner or a marketer, these actionable insights will help you turn website visitors into customers and maximize your marketing ROI. 📌 What You’ll Learn: ✅ The #1 mistake that stops your website from converting ✅ How to ensure clarity in your website copy and navigation ✅ Why tracking conversions is crucial for your marketing success ✅ The power of next steps & call-to-actions (CTAs) on every page ✅ How to create a website that resonates with your audience and ranks on Google