Handmade Canadian Furniture Retailer Nearly Doubles Search Visibility in a 90-Day SEO Foundation Sprint
The Challenge
This retailer makes handmade Canadian furniture and already had a thriving, well-established in-store business. Their website existed to support that — helping local shoppers discover the store and browse the catalogue — rather than functioning as a primary ecommerce revenue channel. They'd never had proper analytics tracking in place and had no structured SEO foundation, so their search visibility didn't reflect the quality or reputation of the brand.
The goal wasn't to overhaul an ecommerce funnel — it was to build the foundational SEO infrastructure this business had never had: real tracking, optimized collection and product pages, and a stronger footprint in local and category search, in a focused, time-boxed engagement.
What We Did
Implemented GA4 tracking to establish a real performance baseline
Delivered collection page copywriting (2 collection pages per month)
Completed on-page optimization across meta tags, image alt text, headings, and copy (10 pages per month)
Provided ongoing monthly SEO support and reporting
Focused on expanding the site's keyword footprint and strengthening relevance for local, category-specific searches (including regional furniture and retail terms)
Results After 3 Months
Comparing the first month of tracking (August) to the final month of the engagement (November):
Search clicks up 49.5% (780 → 1,166 per month)
Average search position improved 48% (22.25 → 11.59 — nearly halved)
Click-through rate up 15% (2.27% → 2.62%)
Tracked keywords nearly doubled in the final month alone (+70%, reaching 2,956 total)
Search impressions surged 70% month-over-month by November, following a brief methodology-related dip in September when Google changed how it counts bot traffic
Early, meaningful growth in AI-powered search visibility, including a 620% increase in ChatGPT referral traffic in a single month
Local relevance also improved, with growing impressions around region- and category-specific searches — a strong sign for a business whose website's core job is driving people into a physical showroom.
Key Takeaway
Because this engagement was scoped as a foundational sprint rather than a full growth partnership, the client ended services once the foundational work was complete — before we had the chance to apply that visibility toward on-site conversion improvements. That's exactly the gap our current offering is built to close: a 90-day Foundational Growth Sprint to rapidly build the tracking, content, and technical SEO foundation this business needed — paired with ongoing growth support to carry that visibility forward into measurable revenue outcomes, rather than leaving results on the table once the foundation is in place.
Ready to build a foundation like this for your business?