careers

Searchlight Digital is always looking to grow our team of experts. Think you’d be a great fit?

Learn more about career opportunities at Searchlight below!

SEO & Google Ads Specialist

We are an all-Canadian, all-women Search Engine Marketing agency specializing in SEO, blog content, and Google Ads. Our team is passionate about helping businesses grow through smart, data-driven digital marketing strategies. We pride ourselves on our collaborative culture, commitment to diversity, and dedication to excellence across every client partnership. Join us in shaping the future of search marketing and empowering businesses to reach new heights online.

Position Overview:

As an SEO & Google Ads Specialist, you’ll play a key role in planning, executing, and optimizing search marketing strategies across both organic and paid channels. You’ll work with a diverse range of clients — from local service providers to national e-commerce brands — helping them improve visibility, increase qualified traffic, and achieve measurable growth.

This remote position offers a flexible schedule, the opportunity to work with a tight-knit, innovative team, and potential for full-time employment.

Key Responsibilities

Search Engine Optimization (SEO):

  • Develop and implement tailored SEO strategies, including keyword research, content optimization, technical SEO, and link-building initiatives.

  • Optimize websites across various CMS platforms (WordPress, Shopify, Squarespace, Wix, and Showit) following best practices.

  • Set up, manage, and interpret insights from Google Analytics (GA4) and Google Search Console to monitor organic performance.

  • Optimize and maintain Google Business Profiles for improved local search visibility.

  • Utilize SEO tools such as SEranking, AgencyAnalytics, and Google Workspace to track results and refine strategies.

  • Stay ahead of SEO trends, algorithm updates, and emerging best practices.

Google Ads (PPC):

  • Develop and manage Google Ads campaigns across Search, Display, and Performance Max, ensuring alignment with client goals and ROI targets.

  • Conduct keyword research, ad copy creation, audience segmentation, and bidding strategy optimization.

  • Monitor campaign performance, analyze metrics, and provide actionable recommendations for improvement.

  • Collaborate with the team to integrate paid and organic strategies for holistic search performance.

  • Stay current with Google Ads updates, platform innovations, and competitive trends.

Qualifications

  • 5+ years of hands-on experience in SEO and Google Ads management.

  • Proven success in driving measurable results across both organic and paid search campaigns.

  • Proficiency in GA4, Google Ads, Google Search Console, SEranking, AgencyAnalytics, and Google Workspace.

  • Experience optimizing and maintaining websites across multiple CMS platforms (WordPress, Shopify, Squarespace, Wix, Showit).

  • Strong analytical and reporting skills with the ability to translate data into strategic insights.

  • Excellent communication, problem-solving, and critical thinking abilities.

  • Collaborative mindset and enthusiasm for working in a creative, fast-paced environment.

  • Continuous learner who’s passionate about search marketing and innovation.

Why Join Us

  • 100% remote and flexible work environment

  • Supportive, inclusive, and women-led team

  • Opportunities for growth and full-time advancement

  • Collaborative culture that values creativity, learning, and balance

Rate:

$40-50 per hour CAD, based on experience

How to Apply:

Interested candidates are invited to email their resume and a cover letter detailing their experience and why they are the perfect fit for this role. Successful candidates will be invited to complete a paid test project as part of the selection process. Please email tedi[at]searchlightmarketing.ca with the subject line ‘SEO & Google Ads Specialist Application’.

We are committed to building a diverse and inclusive team where everyone feels valued and can contribute to their fullest potential. We encourage applications from all qualified individuals, especially those who identify as women and bring diverse experiences and perspectives to our team.

Join us in making a significant impact on our clients' success while working in a supportive and empowering environment. Apply today to be part of our dynamic team!